Cracking the LinkedIn Code

The following is a case study on mostly how I have grown my LinkedIn account by over 1000 connections / followers in a 9 month period. Whilst most of this is my personal case study, I will add other information over time.

 

Cracking the LinkedIn Code

The following is a case study on mostly how I have grown my LinkedIn account by over 1000 connections / followers in a 9 month period. Whilst most of this is my personal case study, I will add other information over time.

 

What doesn’t work

  • Posting links to the original post in groups appears to negatively affect impressions. However, it might redirect impressions to the original post, resulting in substantial reach.
  • LinkedIn discourages this practice and may eventually restrict post thumbnails.
  • Overusing hashtags consistently diminishes engagement, despite an initial boost.
  • In the early days, engaging with comments and likes rarely led to reciprocation; success required building genuine connections.
  • The effectiveness of using Chat GPT to create poetry about a piece remains uncertain and challenging to test.
  • Sharing posts typically yields minimal impressions, making it generally not worth the effort to click the share button.

 

What doesn’t work

  • Posting links to the original post in groups appears to negatively affect impressions. However, it might redirect impressions to the original post, resulting in substantial reach.
  • LinkedIn discourages this practice and may eventually restrict post thumbnails.
  • Overusing hashtags consistently diminishes engagement, despite an initial boost.
  • In the early days, engaging with comments and likes rarely led to reciprocation; success required building genuine connections.
  • The effectiveness of using Chat GPT to create poetry about a piece remains uncertain and challenging to test.
  • Sharing posts typically yields minimal impressions, making it generally not worth the effort to click the share button.

 

What works

  • Consistent posting is key, when you have found your style, keep posting like this, whilst testing other post formats.
  • Engage socially by commenting genuinely on others’ posts, this seems like an easy thing to do, however this is overlooked by most, when you make comments, this helps rank your profile in the algo.
  • Maximize connection requests, from time to time add connections, but only to people that make sense.
  • Posting in specific groups is effective, averaging between 100 – 300 impressions per group, with some high-end posts reaching 2000 – 3000+ impressions.
  • Certain groups consistently produce viral posts: Link to Group
  • Tagging people in your posts is beneficial.
  • In this format, place your best images in the first 5, encouraging viewers to explore the rest.
  • Collaborations for creating mid-journey artwork are effective.
  • Quickly adopting the latest version of “mj,” especially when it brings a leap in quality and creativity, sparks significant interest, especially among the “mj” community. This doesn’t apply only to mid-journey but to other platforms such as Runway ML, Musavir etc…

What works

  • Consistent posting is key, when you have found your style, keep posting like this, whilst testing other post formats.
  • Engage socially by commenting genuinely on others’ posts, this seems like an easy thing to do, however this is overlooked by most, when you make comments, this helps rank your profile in the algo.
  • Maximize connection requests, from time to time add connections, but only to people that make sense.
  • Posting in specific groups is effective, averaging between 100 – 300 impressions per group, with some high-end posts reaching 2000 – 3000+ impressions.
  • Certain groups consistently produce viral posts: Link to Group
  • Tagging people in your posts is beneficial.
  • In this format, place your best images in the first 5, encouraging viewers to explore the rest.
  • Collaborations for creating mid-journey artwork are effective.
  • Quickly adopting the latest version of “mj,” especially when it brings a leap in quality and creativity, sparks significant interest, especially among the “mj” community. This doesn’t apply only to mid-journey but to other platforms such as Runway ML, Musavir etc…

  • Utilizing emotive language in typography.
  • Selecting themes that resonate with people, such as MIB.
  • Evoking nostalgia in your content.
  • Individual posts, rather than sharing links in groups, have a significantly broader reach. LinkedIn, unlike most social media companies, enforces a strict no-spam policy. Content deemed as spam is halted after a certain period. Therefore, they encourage content creation.
  • Maintaining a consistent presentation style sets you apart from others who simply post images. People become familiar with your content, leading to increased enjoyment and engagement.

  • Utilizing emotive language in typography.
  • Selecting themes that resonate with people, such as MIB.
  • Evoking nostalgia in your content.
  • Individual posts, rather than sharing links in groups, have a significantly broader reach. LinkedIn, unlike most social media companies, enforces a strict no-spam policy. Content deemed as spam is halted after a certain period. Therefore, they encourage content creation.
  • Maintaining a consistent presentation style sets you apart from others who simply post images. People become familiar with your content, leading to increased enjoyment and engagement.

Whilst this next part isn’t about the LinkedIn algo per say, it is about what motivates humans to stay looking at something on social media in general 

  • “If it isn’t new, it’s through,” said Chris Rock. People are more likely to engage with something if it’s fresh and they haven’t seen it before.
  • When scrolling through social media, we need pattern interrupters. A purple cow, for instance, would grab attention on social media, especially in person.
  • Creating a standard presentation format helps people recognize a series of works they’ve seen before. This increases the likelihood of them liking or commenting on random images. Most people follow this pattern, so it’s easy to blend in. Establishing a signature presentation style is more effective.
  • Reviewing the likes on AI images and adding these people gradually will lead to more connections.
  • The typography of your caption determines whether people will comment or not.
  • Incorporating unusual or unexpected copy slows down viewers in their feed and focuses their attention on your post.
  • Asking people to tag who they think has contributed the most seems to be a white-hat method because you’re giving credit to someone else, to other people. It has nothing to do with self-promotion; rather, it’s about selfless promotion.
  • Create sequence numbers on posts like “1 of 3” so people know to look out for more.
  • I guess all of this contributes to pattern interruption.
  • Having my name and a regular format for the images, I think, creates more uniqueness and helps to establish greater exposure and memorability.
  • The stranger the image, the more unique it becomes. The more it interrupts patterns when people are scrolling, the more it increases impressions.
  • The main change in growth occurred when I switched from posting only on my own profile to occasionally sharing in groups. By recreating the post, I went from rarely getting above 300 impressions on average to receiving 10,000 across all the groups I posted in. In turn, this led to 1 to 3 connection requests per day. While it may seem like slow growth, over time, the increase in impressions eventually became exponential.
  • Like-for-like: Exchanging likes with other creators, although it goes against LinkedIn’s terms and conditions, actually works and can effectively help you tap into another person’s audience.
  • Surrealism is the epitome of strangeness and pattern interruption.
  • The first hour is crucial. People need the opportunity to engage as soon as the post goes live. So, 4 am isn’t a good time if your audience lives in your time zone.

  • “If it isn’t new, it’s through,” said Chris Rock. People are more likely to engage with something if it’s fresh and they haven’t seen it before.
  • When scrolling through social media, we need pattern interrupters. A purple cow, for instance, would grab attention on social media, especially in person.
  • Creating a standard presentation format helps people recognize a series of works they’ve seen before. This increases the likelihood of them liking or commenting on random images. Most people follow this pattern, so it’s easy to blend in. Establishing a signature presentation style is more effective.
  • Reviewing the likes on AI images and adding these people gradually will lead to more connections.
  • The typography of your caption determines whether people will comment or not.
  • Incorporating unusual or unexpected copy slows down viewers in their feed and focuses their attention on your post.
  • Asking people to tag who they think has contributed the most seems to be a white-hat method because you’re giving credit to someone else, to other people. It has nothing to do with self-promotion; rather, it’s about selfless promotion.
  • Create sequence numbers on posts like “1 of 3” so people know to look out for more.
  • I guess all of this contributes to pattern interruption.
  • Having my name and a regular format for the images, I think, creates more uniqueness and helps to establish greater exposure and memorability.
  • The stranger the image, the more unique it becomes. The more it interrupts patterns when people are scrolling, the more it increases impressions.
  • The main change in growth occurred when I switched from posting only on my own profile to occasionally sharing in groups. By recreating the post, I went from rarely getting above 300 impressions on average to receiving 10,000 across all the groups I posted in. In turn, this led to 1 to 3 connection requests per day. While it may seem like slow growth, over time, the increase in impressions eventually became exponential.
  • Like-for-like: Exchanging likes with other creators, although it goes against LinkedIn’s terms and conditions, actually works and can effectively help you tap into another person’s audience.
  • Surrealism is the epitome of strangeness and pattern interruption.
  • The first hour is crucial. People need the opportunity to engage as soon as the post goes live. So, 4 am isn’t a good time if your audience lives in your time zone.

Real world case study #2

While I won’t mention the name of the person, they have managed to grow there account to 6000+ connections in less than 6 months, and managed to get the status of Top Architectual Design Voice.

What does work in this particular situation:

  • Writing meaningful comments on peoples profiles.
  • Making them constructive.
  • The Linkedin algorithm will place your comments on top of others, make your ranking higher than others.
  • They’re strategy was to do something more specifically reflecting their culture with a fusion of ai contemporary styles, making them a magnet to those who love asian works.
  • Whilst Posting in groups is effective, her work does not go well in ai group, but in conventional design groups
  • The Linkedin member also would start contests, for people who are interested in AI. The contest were interesting, with a theme based on architecture. She would tagg people who might be interested, message similar people, and ask people to share the post.
  • Try to gather at least 5 of your close connections and start to post their creations mentioning you. And within a period of time ask them to share your content post, this is all through reciprocation.

Real world case study #2

While I won’t mention the name of the person, they have managed to grow there account to 6000+ connections in less than 6 months, and managed to get the status of Top Architectual Design Voice.

What does work in this particular situation:

  • Writing meaningful comments on peoples profiles.
  • Making them constructive.
  • The Linkedin algorithm will place your comments on top of others, make your ranking higher than others.
  • They’re strategy was to do something more specifically reflecting their culture with a fusion of ai contemporary styles, making them a magnet to those who love asian works.
  • Whilst Posting in groups is effective, her work does not go well in ai group, but in conventional design groups
  • The Linkedin member also would start contests, for people who are interested in AI. The contest were interesting, with a theme based on architecture. She would tagg people who might be interested, message similar people, and ask people to share the post.
  • Try to gather at least 5 of your close connections and start to post their creations mentioning you. And within a period of time ask them to share your content post, this is all through reciprocation.

Oct Update

Quick update to show hat is growing my account the most

Oct Update

Quick update to show hat is growing my account the most

 

Real world case study #3

While talking with another architect, who grew there account by 5000 followers in just under 6 months I learned the following.

When this particular person started posting Ai created building concept images, the response was huge, and governments from around the world started getting in contact.

The architect that I spoke to said that Linkedin is more about the written content than it is the visual content. Whilst Instagram is more about images, Linkedin isn’t. When writing content it’s important to have personality, this is partly how you become authentic.

What is LinkedIn Creator Mode? Will it maximise my reach?

Turning on creator mode is when you really start to see follower numbers start to increase.

Becoming a top voice in your field can take 6 days if you have the following, so this is very achievable.

Real world case study #3

While talking with another architect, who grew there account by 5000 followers in just under 6 months I learned the following.

When this particular person started posting Ai created building concept images, the response was huge, and governments from around the world started getting in contact.

The architect that I spoke to said that Linkedin is more about the written content than it is the visual content. Whilst Instagram is more about images, Linkedin isn’t. When writing content it’s important to have personality, this is partly how you become authentic.

What is LinkedIn Creator Mode? Will it maximise my reach?

Turning on creator mode is when you really start to see follower numbers start to increase.

Becoming a top voice in your field can take 6 days if you have the following, so this is very achievable.

Dec Update

Quick update to show what is growing my account the most.

Writing content as I have been advised by another bigger account, is a bigger part on Linkedin than it is on perhaps Instagram for example. When I created this post, I think that it did much better than some of my more recent posts because I wrote some copy for it. Last time I checked this post got to 1435 impressions.

Dec Update

Quick update to show what is growing my account the most.

Writing content as I have been advised by another bigger account, is a bigger part on Linkedin than it is on perhaps Instagram for example. When I created this post, I think that it did much better than some of my more recent posts because I wrote some copy for it. Last time I checked this post got to 1435 impressions.